Consumer Behavior
7 articles
How Retailers Use Flash Sales to Drive Purchases in 2026
MasterClass once offered a buy-one-get-one annual membership deal for a limited window, a tactic that exemplifies how even premium brands leverage deep, time-sensitive discounts to drive immediate sig
Constant Sales Are Destroying Your Product's Perceived Value
A luxury fashion brand, once known for annual sales, now runs monthly promotions.
What Makes Bright & Co.'s Diverse Lifestyle Catalog Work: An Inside Look
In a digital marketplace crowded with niche retailers, finding a single destination for a wide range of everyday needs can feel like a challenge. Bright & Co. addresses this by offering a diverse online catalog that span…
Limited-time offers exploit impulsive buying, eroding consumer empowerment.
The average consumer now spends $282 per month on impulse purchases, a staggering sum that totals over $3,300 annually.
Post-Pandemic Furniture Sales Face Uneven Recovery
The global furniture market is set to hit 766.
Cecil Baldwin shares his top tech pet peeves and automation frustrations.
Cecil Baldwin finds his online 'happy place' adding books to his Amazon 'Favorite' list, then purchases them at a local bookstore.
Beauty & wellness subscription boxes boom amid high churn
Despite the allure of personalized discovery, nearly half of all beauty and wellness subscription box subscribers cancel within six months, often citing product overload or a lack of perceived value,