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Target's $2 Billion Bet: Why the Retailer Is Doubling Down on Physical Stores
Target is investing an additional $2 billion in 2026 to enhance its physical stores, repositioning them as crucial hubs for both in-person shopping and digital fulfillment. This strategy aims to leverage its store footprint to power a hybrid retail model, driving sales and customer engagement.
Gabriela Reyes·June 18, 2026
