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Gen Z's Two-Front Remaking of the Art Market: Volume Below $50,000, Spending Power at the Top
Gen Z is simultaneously driving volume in the under-$50,000 art market and leading high-net-worth spending, alongside a broader shift towards lifestyle-oriented collecting and digital acquisition channels. This dual impact signals a significant reshaping of the contemporary art market landscape.
Gabriela Reyes·June 7, 2026
